“VANGUARDS”
BRAND CAMPAIGN
CLIENT
Vans
Vans
BRIEF
To spotlight a whole new generation of women in skateboarding who deserve real credit.
“Girls Skate India” was a hit, but our job wasn’t done yet.
To spotlight a whole new generation of women in skateboarding who deserve real credit.
“Girls Skate India” was a hit, but our job wasn’t done yet.
THE WORK
Women are at the forefront of a new movement in skate culture – one where style, individuality, and creativity win.
So, we followed Vans team riders Brighton Zeuner, Lizzie Armanto, Yndiara Asp, and Mami Tezuka, and focused on how these originals have carved out a unique place in skateboarding.
We also continued our second year of skate clinic programming and social impact projects in São Paulo, Tokyo, and LA.
Women are at the forefront of a new movement in skate culture – one where style, individuality, and creativity win.
So, we followed Vans team riders Brighton Zeuner, Lizzie Armanto, Yndiara Asp, and Mami Tezuka, and focused on how these originals have carved out a unique place in skateboarding.
We also continued our second year of skate clinic programming and social impact projects in São Paulo, Tokyo, and LA.
The four skateboarders told their stories in their own words, sharing how their hometown parks, local environments, and respective cultures heavily influenced their skate style.
Each cutdown focused on a skateboarder and emphasized their skate philosophies.