MADE WITH LOVE.
FINISHED WITH MINWAX.
CLIENT
Minwax
Minwax
BRIEF
To showcase how wood finish products are more than just utilitarian.
To showcase how wood finish products are more than just utilitarian.
THE WORK
Furniture is more than just wood nailed together: it gives people a place to gather, makes space to host memories, and adds love to any home.
We created a film that showcased the transformative power a piece of furniture can have, with Minwax products at the heart.
Along with our hero video, we developed a 360 supporting campaign that included how-to videos, an experiential event at The Renegade Craft Fair, and a social sweepstakes.
Furniture is more than just wood nailed together: it gives people a place to gather, makes space to host memories, and adds love to any home.
We created a film that showcased the transformative power a piece of furniture can have, with Minwax products at the heart.
Along with our hero video, we developed a 360 supporting campaign that included how-to videos, an experiential event at The Renegade Craft Fair, and a social sweepstakes.
We worked with renowned woodworker Mark Jupiter to create a truly personal piece of furniture featuring Minwax products.
The campaign’s success ensured its renewal for a second year, with additional content and another blowout at The Renegade Craft Fair.