MADE WITH LOVE.
FINISHED WITH MINWAX.





CLIENT  

Minwax
BRIEF

To showcase how wood finish products are more than just utilitarian.
THE WORK

Furniture is more than just wood nailed together: it gives people a place to gather, makes space to host memories, and adds love to any home.

We created a film that showcased the transformative power a piece of furniture can have, with Minwax products at the heart.

Along with our hero video, we developed a 360 supporting campaign that included how-to videos, an experiential event at The Renegade Craft Fair, and a social sweepstakes.







We worked with renowned woodworker Mark Jupiter to create a truly personal piece of furniture featuring Minwax products.





The campaign’s success ensured its renewal for a second year, with additional content and another blowout at The Renegade Craft Fair.