NARUTO:
SEEK THE NINJA WAY
CLIENT
Fortnite
Fortnite
BRIEF
To hype up the arrival of beloved anime Naruto in Fortnite.
To hype up the arrival of beloved anime Naruto in Fortnite.
THE WORK
We gifted a select group of tastemakers at the intersection of gaming and culture a custom Fortnite x Naruto bento box that recruited them to pursue the Ninja Way.
Each box came with a personalized flak jacket, ninja headband, exclusive Fortnite merch, and a handrolled parchment scroll inviting them into the metaverse.
We gifted a select group of tastemakers at the intersection of gaming and culture a custom Fortnite x Naruto bento box that recruited them to pursue the Ninja Way.
Each box came with a personalized flak jacket, ninja headband, exclusive Fortnite merch, and a handrolled parchment scroll inviting them into the metaverse.
The box design was inspired by Japanese culture, featuring faux Kintsugi etching, Kumiko wood joinery, bento box-style inner drawers, and natural textures throughout.
The global reception was very positive. Recipients took to Youtube, Instagram, Twitter, Twitch, and Reddit to show off the goods, sparking a flood of requests for more boxes.
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For a full look at the box, check out this new ninja’s unboxing video: