NAOMI OSAKA:
AN ORIGINAL SPIRIT
CLIENT
Fortnite
Fortnite
BRIEF
To announce Naomi Osaka’s entry to Fortnite’s Icon Series in a way that honors her unique story.
To announce Naomi Osaka’s entry to Fortnite’s Icon Series in a way that honors her unique story.
THE WORK
Naomi Osaka’s story is an incredble but complicated tale to tell. So we had her do the dirty work for us.
Our animated hero launch film followed Naomi’s journey into the metaverse as she told her story in her own words.
And, because Naomi Osaka is all about authenticity, we followed up with a personalized social media homage to a few of Naomi’s own passions: art, nails, sustainability, and sneakers.
Naomi Osaka’s story is an incredble but complicated tale to tell. So we had her do the dirty work for us.
Our animated hero launch film followed Naomi’s journey into the metaverse as she told her story in her own words.
And, because Naomi Osaka is all about authenticity, we followed up with a personalized social media homage to a few of Naomi’s own passions: art, nails, sustainability, and sneakers.
The visuals pulled heavily from Naomi’s dual Haitian and Japanese heritages, as did her Icon Series outfits, which were revealed at the end.
We followed the launch film with a mural on Naomi’s favorite shopping strip in LA, painted by renowned woman mural artist Ladie One.
Finally, we asked iconic female creators to take inspiration from Naomi’s two outfits to create something 1-of-1. The results were intricate Air Force 1’s, anime-inspired nails, and a tennis racket turned art piece - all inspired by Naomi’s own passions.
