LEBRON JAMES:
THE KING HAS ARRIVED
CLIENT
Fortnite
Fortnite
BRIEF
To create an epic global crossover moment by bringing the biggest name in basketball into the biggest name in video games.
To create an epic global crossover moment by bringing the biggest name in basketball into the biggest name in video games.
THE WORK
We partnered with Epic Games to announce the arrival of the biggest name in Fortnite’s playable Icon Series of outfits - my boss, LeBron James.
We worked with Fortnite’s in-house art team to design the actual outfits. Unfortunately, we’re sworn to secrecy (“signed an NDA”) on the creative process, but trust that there were loads of dope iterations to get the final fits.
With the icon outfits ready to play, we needed to give it a launch worthy of a King.
We partnered with Epic Games to announce the arrival of the biggest name in Fortnite’s playable Icon Series of outfits - my boss, LeBron James.
We worked with Fortnite’s in-house art team to design the actual outfits. Unfortunately, we’re sworn to secrecy (“signed an NDA”) on the creative process, but trust that there were loads of dope iterations to get the final fits.
With the icon outfits ready to play, we needed to give it a launch worthy of a King.
First, we announced the king’s arrival by working with legendary Hollywood costume designer Ruth Carter to actually create the outfit for LeBron to wear IRL.
Then, we hyped up the world by sending AR crown seeding kits to influencers and dropping murals all over.
