WE OWE IT TO THE GAME
CLIENT
Bleacher Report
Bleacher Report
BRIEF
To elevate the voices of Black athletes during the NBA return at the height of the 2020 George Floyd protests.
To elevate the voices of Black athletes during the NBA return at the height of the 2020 George Floyd protests.
THE WORK
When the NBA came back to the court in 2020, it came back in a changed world.
COVID was at its peak and, in the wake of George Floyd’s murder, the world was grappling with a long overdue racial reckoning. Basketball was back, but we couldn’t just return to play.
So we partnered with NBA legend Dwyane Wade to create a video essay shining a light on Black athletes who have long been advocating for justice and equality, on and off the court.
When the NBA came back to the court in 2020, it came back in a changed world.
COVID was at its peak and, in the wake of George Floyd’s murder, the world was grappling with a long overdue racial reckoning. Basketball was back, but we couldn’t just return to play.
So we partnered with NBA legend Dwyane Wade to create a video essay shining a light on Black athletes who have long been advocating for justice and equality, on and off the court.