BEATS PILL DOLLS
CLIENT
Beats
By Dre
Beats
By Dre
BRIEF
To announce the newest Beats Pill line to culture’s most influential voices.
To announce the newest Beats Pill line to culture’s most influential voices.
THE WORK
We wanted to spread the word about the new line with a special focus on gaining love from then-viral social platform Vine.
Our team designed and produced 14 customized boxes for each of the identified Beats influencers.
Jon Stewart, LeBron James, Bobby Hundreds, Chelsea Handler, Perez Hilton, - the list of recipients was wildly diverse.
The initiative was a hit, prompting many of our influencers to post about their boxes on social.
We wanted to spread the word about the new line with a special focus on gaining love from then-viral social platform Vine.
Our team designed and produced 14 customized boxes for each of the identified Beats influencers.
Jon Stewart, LeBron James, Bobby Hundreds, Chelsea Handler, Perez Hilton, - the list of recipients was wildly diverse.
The initiative was a hit, prompting many of our influencers to post about their boxes on social.
