https://sadianoor.com sadia noor [creative director] Sun, 15 Jan 2023 19:32:42 +0000 https://sadianoor.com en https://sadianoor.com/HOME-1 Tue, 20 Dec 2022 20:36:09 +0000 sadia noor [creative director] https://sadianoor.com/HOME-1 [ CREATIVE DIRECTOR ] SADIA NOOR FORTNITE LEBRON JAMES VANS THE SPIRIT OF DIY GOOGLE PIXEL WORLD CUP 2022 CALMTHE KING OF SLEEP VANSGIRLS SKATE INDIA VANSVANGUARDS FORTNITE NAOMI OSAKA: AN ORIGINAL SPIRIT BLEACHER REPORT WE OWE IT TO THE GAME CALM NAOMI OSAKA FORTNITENARUTO: SEEK THE NINJA WAY MINWAXMADE WITH LOVE. FINISHED WITH MINWAX. BEATS BY DRE PILLS DOLLS https://sadianoor.com/Fortnite-x-LeBron-James Sun, 18 Dec 2022 22:38:17 +0000 sadia noor [creative director] https://sadianoor.com/Fortnite-x-LeBron-James LEBRON JAMES: THE KING HAS ARRIVED CLIENT &nbsp; Fortnite BRIEF To create an epic global crossover moment by bringing the biggest name in basketball into the biggest name in video games. THE WORK We partnered with Epic Games to announce the arrival of the biggest name in Fortnite’s playable Icon Series of outfits - my boss, LeBron James. We worked with Fortnite’s in-house art team to design the actual outfits. Unfortunately, we’re sworn to secrecy (“signed an NDA”) on the creative process, but trust that there were loads of dope iterations to get the final fits. With the icon outfits ready to play, we needed to give it a launch worthy of a King. First, we announced the king’s arrival by working with legendary Hollywood costume designer Ruth Carter to actually create the outfit for LeBron to wear IRL. Then, we hyped up the world by sending AR crown seeding kits to influencers and dropping murals all over. <img width="408" height="544" width_o="408" height_o="544" data-src="https://freight.cargo.site/t/original/i/2c5ae70301c52744d08bcf4a462cf72a61d38243d129a6c4283ebf1c92fd2f67/Screen-Shot-2021-07-20-at-1.45.29-PM.png" data-mid="162434251" border="0" src="https://freight.cargo.site/w/408/i/2c5ae70301c52744d08bcf4a462cf72a61d38243d129a6c4283ebf1c92fd2f67/Screen-Shot-2021-07-20-at-1.45.29-PM.png" /> <img width="828" height="1481" width_o="828" height_o="1481" data-src="https://freight.cargo.site/t/original/i/33ae45b30a54a66355308f61a3c6d36f1941c56e82db32f69e45763c7bede8e0/IMG_0120.jpg" data-mid="162434248" border="0" src="https://freight.cargo.site/w/828/i/33ae45b30a54a66355308f61a3c6d36f1941c56e82db32f69e45763c7bede8e0/IMG_0120.jpg" /> But tastiest of all - we celebrated the King’s infamous love of Taco Tuesday with a pop-up taqueria in LA. <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/11b542dd30bcd86c8fef47dd3c89bace395b7ffb9d0d4bbc8b76314fe91f87ae/071421FortniteDay1-7208.jpg" data-mid="162435112" border="0" src="https://freight.cargo.site/w/1000/i/11b542dd30bcd86c8fef47dd3c89bace395b7ffb9d0d4bbc8b76314fe91f87ae/071421FortniteDay1-7208.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/3de907a6c11e2e4f6052cc650aaa53f4625b89a12ce9b7c53a14de6a56170af7/071421FortniteDay1-6408.jpeg" data-mid="162435109" border="0" src="https://freight.cargo.site/w/1000/i/3de907a6c11e2e4f6052cc650aaa53f4625b89a12ce9b7c53a14de6a56170af7/071421FortniteDay1-6408.jpeg" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/0dbc3d411ed8c5b64f19677e6065fb7caa6160aad0a689827b100b5538343ea6/071421FortniteDay1-6439.jpeg" data-mid="162435110" border="0" src="https://freight.cargo.site/w/1000/i/0dbc3d411ed8c5b64f19677e6065fb7caa6160aad0a689827b100b5538343ea6/071421FortniteDay1-6439.jpeg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/561fc4fb633e35d4be15910a2344b3eb11b79056b781e6a176f210380dd846d1/071421Fortnite-9774.jpg" data-mid="162435108" border="0" src="https://freight.cargo.site/w/1000/i/561fc4fb633e35d4be15910a2344b3eb11b79056b781e6a176f210380dd846d1/071421Fortnite-9774.jpg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/fe72fd80bc401c0803c1a8db11af807c24491e26d0d755ed0560bb27ea66435d/071421FortniteDay1-6939.jpg" data-mid="162435111" border="0" src="https://freight.cargo.site/w/1000/i/fe72fd80bc401c0803c1a8db11af807c24491e26d0d755ed0560bb27ea66435d/071421FortniteDay1-6939.jpg" /> https://sadianoor.com/Vans-x-The-Spirit-of-DIY Tue, 20 Dec 2022 19:22:39 +0000 sadia noor [creative director] https://sadianoor.com/Vans-x-The-Spirit-of-DIY “THE SPIRIT OF DIY” BRAND CAMPAIGN CLIENT&nbsp; Vans BRIEF To celebrate theglobal community of musicians, artists, and fans living by the “Do It Yourself” ethos of the 1970s Hardcore Punk movement, as part of Vans annual global brand campaign. THE WORKFirst, we went deep. We identified a cast of global faces repping DIY culture in their hometowns. Beijing, London, São Paulo, Soweto - no city was untouched, no stone left unturned. We found DIY crews, then filmed an episodic documentary series championing their mission to carve out their own paths in their cultures.&nbsp; The documentary launched with a host of social impact projects to give back to their cities and a social media campaign encouraging the world to not wait for permission to make significant change in their own worlds. The hero film told the whole story of DIY culture, taking viewers from Soweto to Beijing to London to Los Angeles.&nbsp; But that wasn’t enough. Each of our bands deserved their own story.&nbsp; We kept the momentum up with a suite of social content and global DIY workshops. https://sadianoor.com/Google-Pixel-x-World-Cup-2022 Sun, 18 Dec 2022 21:13:43 +0000 sadia noor [creative director] https://sadianoor.com/Google-Pixel-x-World-Cup-2022 THE BEAUTIFUL GAME BELONGS TO ALL OF US CLIENT &nbsp; Google Pixel BRIEF To help Pixel break ground in US soccer culture, amidst the controversy in Qatar during the 2022 World Cup.&nbsp; THE WORKGoogle Pixel wanted to build affinity with the burgeoning US soccer fandom, with a special focus on embracing the Latin audience, during the 2022 World Cup.&nbsp; There was a lot of noise to break through - and a lot of stereotypes to steer clear of. So, we recruited authentic fans like Latin singer Prince Royce, Colombian legend Carlos Valderrama, and a slew of IRL soccer heads to showcase the unique and personal ways they love the game. However, we couldn’t turn a blind eye to the rampant human rights violations going down in Qatar. So we took a stance and had USWNT captain Megan Rapinoe deliver the closing line straight to the world: the beautiful game belongs to all of us. The crown jewel of the campaign was a hero anthem that took viewers on a rapidfire sprint through many unique expressions of soccer fandom. To supplement the anthem film (and satisfy the request for very pretty product shots), we created a suite of cutdowns for social and digital. Want more? Here’s a look at some BTS stills that showcase the larger-than-life, colorful cast we recruited for our cause.&nbsp; <img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/dabb1a8eb0dd5ef36557182cb17833eb18f30751e2119b6b000a48bce46491e3/PXL_20221011_170511417-1.jpg" data-mid="162268776" border="0" src="https://freight.cargo.site/w/1000/i/dabb1a8eb0dd5ef36557182cb17833eb18f30751e2119b6b000a48bce46491e3/PXL_20221011_170511417-1.jpg" /> <img width="2268" height="4032" width_o="2268" height_o="4032" data-src="https://freight.cargo.site/t/original/i/aacc7b59e7ea05ea0cf25564a469a8d216febaca2e5f98b06106b52d16e7c9e5/PXL_20221011_163943738.MOTION-01.COVER.jpg" data-mid="162268777" border="0" src="https://freight.cargo.site/w/1000/i/aacc7b59e7ea05ea0cf25564a469a8d216febaca2e5f98b06106b52d16e7c9e5/PXL_20221011_163943738.MOTION-01.COVER.jpg" /> <img width="2268" height="4032" width_o="2268" height_o="4032" data-src="https://freight.cargo.site/t/original/i/eabac7a33bdfb1cad37c6cc26563ec91b04ce9ed87f1c8991a267a9ad011c8eb/PXL_20221011_164545892.MOTION-01.COVER.jpg" data-mid="162268778" border="0" src="https://freight.cargo.site/w/1000/i/eabac7a33bdfb1cad37c6cc26563ec91b04ce9ed87f1c8991a267a9ad011c8eb/PXL_20221011_164545892.MOTION-01.COVER.jpg" /> <img width="2268" height="4032" width_o="2268" height_o="4032" data-src="https://freight.cargo.site/t/original/i/1d33b424610d4a8f2f80e5f05cab21cf503bb8f26e913c4e754650da859aa67d/PXL_20221011_161226641.MOTION-01.COVER-1.jpg" data-mid="162268779" border="0" src="https://freight.cargo.site/w/1000/i/1d33b424610d4a8f2f80e5f05cab21cf503bb8f26e913c4e754650da859aa67d/PXL_20221011_161226641.MOTION-01.COVER-1.jpg" /> <img width="3072" height="4080" width_o="3072" height_o="4080" data-src="https://freight.cargo.site/t/original/i/9732c6fc5a6dfe6ed7b5ed038ae0cd2910acd11d5a4868106d7b818fd912441e/PXL_20221011_160407963.PORTRAIT.jpg" data-mid="162268780" border="0" src="https://freight.cargo.site/w/1000/i/9732c6fc5a6dfe6ed7b5ed038ae0cd2910acd11d5a4868106d7b818fd912441e/PXL_20221011_160407963.PORTRAIT.jpg" /> <img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/1d3dc4896fda5bca2843123ea2d9c863dd9f96aca4adcc62a65149a3792e2f72/PXL_20221010_150625735-1.jpg" data-mid="162268781" border="0" src="https://freight.cargo.site/w/1000/i/1d3dc4896fda5bca2843123ea2d9c863dd9f96aca4adcc62a65149a3792e2f72/PXL_20221010_150625735-1.jpg" /> <img width="4080" height="3072" width_o="4080" height_o="3072" data-src="https://freight.cargo.site/t/original/i/db67a48561ee16667c680635effcf35ea2fd92bc9369b2faea6133da6ff7cb10/PXL_20221009_180021889.jpg" data-mid="162268782" border="0" src="https://freight.cargo.site/w/1000/i/db67a48561ee16667c680635effcf35ea2fd92bc9369b2faea6133da6ff7cb10/PXL_20221009_180021889.jpg" /> <img width="3072" height="4080" width_o="3072" height_o="4080" data-src="https://freight.cargo.site/t/original/i/3c9dc2a49719bbbe2c270b55031ae57a6a256b7b119eba6ca9ac536663718ea1/PXL_20221009_173400856.NIGHT.jpg" data-mid="162268783" border="0" src="https://freight.cargo.site/w/1000/i/3c9dc2a49719bbbe2c270b55031ae57a6a256b7b119eba6ca9ac536663718ea1/PXL_20221009_173400856.NIGHT.jpg" /> <img width="4080" height="3072" width_o="4080" height_o="3072" data-src="https://freight.cargo.site/t/original/i/960a2269958834db173ee253a0a80dd1d151ce88077640fcec6f90b24f5a0ce9/PXL_20221009_173206516.jpg" data-mid="162268784" border="0" src="https://freight.cargo.site/w/1000/i/960a2269958834db173ee253a0a80dd1d151ce88077640fcec6f90b24f5a0ce9/PXL_20221009_173206516.jpg" /> <img width="3072" height="4080" width_o="3072" height_o="4080" data-src="https://freight.cargo.site/t/original/i/1f05dd4c7d62e07a8fdafef86e45bf38a21adfcdc930b1b53b245b753e3614a3/PXL_20221019_012643017.jpg" data-mid="162268785" border="0" src="https://freight.cargo.site/w/1000/i/1f05dd4c7d62e07a8fdafef86e45bf38a21adfcdc930b1b53b245b753e3614a3/PXL_20221019_012643017.jpg" /> <img width="3072" height="4080" width_o="3072" height_o="4080" data-src="https://freight.cargo.site/t/original/i/a9beb2f5e23215bcce051f54387939d1412e0fe6afbe3c7f5baba4dbdc28c4d8/PXL_20221018_221221870.BURST-01.COVER.jpg" data-mid="162268786" border="0" src="https://freight.cargo.site/w/1000/i/a9beb2f5e23215bcce051f54387939d1412e0fe6afbe3c7f5baba4dbdc28c4d8/PXL_20221018_221221870.BURST-01.COVER.jpg" /> <img width="3072" height="4080" width_o="3072" height_o="4080" data-src="https://freight.cargo.site/t/original/i/dac8a0559cc20ece15191c1c88e54f9f44db096cb9307916944ff177c554d43d/PXL_20221019_014724354.jpg" data-mid="162268787" border="0" src="https://freight.cargo.site/w/1000/i/dac8a0559cc20ece15191c1c88e54f9f44db096cb9307916944ff177c554d43d/PXL_20221019_014724354.jpg" /> https://sadianoor.com/Calm-x-LeBron Sat, 06 Aug 2022 23:30:48 +0000 sadia noor [creative director] https://sadianoor.com/Calm-x-LeBron THE KING OF SLEEP CLIENT &nbsp; Calm BRIEF To make meditation more appealing to young men. THE WORKCalm needed help convincing young men to give a shit about meditation. But to do that, first we needed to destigmatize mental health and make their app more appealing to a generation of hustle-and-grinders. We teamed up with zen god RZA and avid sleep stan LeBron James to reposition meditation and sleep as performance hacks that improve “mental fitness”. All in a surrealist world that made sleep feel like a mystical journey of its own. The hero film visuals were (admittedly) very inspired by James Turrell and Tadao Ando.&nbsp; We leaned on the King’s mesmerizing power to create content that would stop thumbs from endlessly scrolling&nbsp; on social media. The set came to life through a mix of CGI magic and practical sorcery. <img width="5824" height="4368" width_o="5824" height_o="4368" data-src="https://freight.cargo.site/t/original/i/232167f5240cfd33747158856cb89b7c98cc04bff1f3e34f516f42b7bac369e3/Calm_moonlit_beach_04.00000003.jpg" data-mid="162266687" border="0" src="https://freight.cargo.site/w/1000/i/232167f5240cfd33747158856cb89b7c98cc04bff1f3e34f516f42b7bac369e3/Calm_moonlit_beach_04.00000003.jpg" /> <img width="5824" height="4368" width_o="5824" height_o="4368" data-src="https://freight.cargo.site/t/original/i/249e45e628b8bcac609e11fc96e5c30ec701e1eee1bc4e057ef1f1bfa3df2ae7/Calm_moonlit_beach_03.00000003.jpg" data-mid="162266690" border="0" src="https://freight.cargo.site/w/1000/i/249e45e628b8bcac609e11fc96e5c30ec701e1eee1bc4e057ef1f1bfa3df2ae7/Calm_moonlit_beach_03.00000003.jpg" /> <img width="4368" height="5824" width_o="4368" height_o="5824" data-src="https://freight.cargo.site/t/original/i/6e4ceb79f92626c5179d91815c0b682792d00052ab876da41d06b318bf5ff364/Calm_moonlit_beach_01.00000004.jpg" data-mid="162266691" border="0" src="https://freight.cargo.site/w/1000/i/6e4ceb79f92626c5179d91815c0b682792d00052ab876da41d06b318bf5ff364/Calm_moonlit_beach_01.00000004.jpg" /> <img width="5824" height="4368" width_o="5824" height_o="4368" data-src="https://freight.cargo.site/t/original/i/6dfd8e3f289df8485313227e38561b02b737a11e5ee33285382b6fdac5befb46/Calm_kings_court_04.00000003.jpg" data-mid="162266694" border="0" src="https://freight.cargo.site/w/1000/i/6dfd8e3f289df8485313227e38561b02b737a11e5ee33285382b6fdac5befb46/Calm_kings_court_04.00000003.jpg" /> <img width="5824" height="4368" width_o="5824" height_o="4368" data-src="https://freight.cargo.site/t/original/i/1fad196778d8bf8cc0655a9337c1551d4176e95bc5571d7488af23795d062519/Calm_kings_court_02.00000002.jpg" data-mid="162266697" border="0" src="https://freight.cargo.site/w/1000/i/1fad196778d8bf8cc0655a9337c1551d4176e95bc5571d7488af23795d062519/Calm_kings_court_02.00000002.jpg" /> <img width="4368" height="5824" width_o="4368" height_o="5824" data-src="https://freight.cargo.site/t/original/i/23b591ff693168a4294c0f709ad708817f75e5823ea271109131e2a1f4864833/Calm_kings_court_01.00000006.jpg" data-mid="162266698" border="0" src="https://freight.cargo.site/w/1000/i/23b591ff693168a4294c0f709ad708817f75e5823ea271109131e2a1f4864833/Calm_kings_court_01.00000006.jpg" /> <img width="5824" height="4368" width_o="5824" height_o="4368" data-src="https://freight.cargo.site/t/original/i/c5a404336f03d6f957b0748efbb904058a4b6745aa32b7477df0fedb32fbe1c0/Calm_Rain_room_01.00000003.jpg" data-mid="162266701" border="0" src="https://freight.cargo.site/w/1000/i/c5a404336f03d6f957b0748efbb904058a4b6745aa32b7477df0fedb32fbe1c0/Calm_Rain_room_01.00000003.jpg" /> <img width="5824" height="4368" width_o="5824" height_o="4368" data-src="https://freight.cargo.site/t/original/i/4596a32b9a09bcf4aded72d3ca87a86659e9a1afe0d032185d12cb6f45f8e58b/082821_Calm_Bedroom_Shot_3_0367_beauty.jpg" data-mid="162266703" border="0" src="https://freight.cargo.site/w/1000/i/4596a32b9a09bcf4aded72d3ca87a86659e9a1afe0d032185d12cb6f45f8e58b/082821_Calm_Bedroom_Shot_3_0367_beauty.jpg" /> <img width="5824" height="4368" width_o="5824" height_o="4368" data-src="https://freight.cargo.site/t/original/i/be6a7843a49ac381d085c55433a03fbc5542ded8dbdbe0dce99124cd0e3172ec/082821_Calm_Bedroom_Shot_3_0308_beauty.jpg" data-mid="162266705" border="0" src="https://freight.cargo.site/w/1000/i/be6a7843a49ac381d085c55433a03fbc5542ded8dbdbe0dce99124cd0e3172ec/082821_Calm_Bedroom_Shot_3_0308_beauty.jpg" /> <img width="5824" height="4368" width_o="5824" height_o="4368" data-src="https://freight.cargo.site/t/original/i/2c0cdaeb09545f358a4819b6ceb9057abb4ace0bd958dedbf121e7c56495b110/082821_Calm_Bedroom_Shot_3_0304_beauty.jpg" data-mid="162266706" border="0" src="https://freight.cargo.site/w/1000/i/2c0cdaeb09545f358a4819b6ceb9057abb4ace0bd958dedbf121e7c56495b110/082821_Calm_Bedroom_Shot_3_0304_beauty.jpg" /> https://sadianoor.com/Vans-x-Girls-Skate-India Tue, 20 Dec 2022 18:52:18 +0000 sadia noor [creative director] https://sadianoor.com/Vans-x-Girls-Skate-India “GIRLS SKATE INDIA” BRAND CAMPAIGN CLIENT&nbsp; Vans BRIEF To give women in skateboarding their flowers for their contributions to the culture and the sport, as part of Vans’ annual global brand campaign. THE WORKIn the research phase, we stumbled upon a story that stopped us in our tracks - a young skateboarder named Atita Verghese in Bangalore, India, who threw herself into the sport after her mother survived an acid attack. Atita and other local skateboarders created a DIY safe haven skate park for anyone to find community. So, we traveled to India to tell their story and to leave a permanent impact on the underdeveloped park. World-class skateboarder Lizzie Armanto came with us and hosted a skate clinic, attended by girls as young as 5 years old. While the girls learned new skills on their boards, we installed a permanent half pipe and dropped off a truckload of boards and equipment.&nbsp; We filmed the whole proces, then hit the road with the documentary, hosting premieres and skate clinics all over the world for young girls. The hero film threw viewers straight into the colorful chaos of India and the lives of the Bangalore skateboarding crew. The cutdowns brought key moments from the experience to the top.&nbsp; And our social content and DIY workshops helped highlight that - at the end of the day - skateboarding is about joy. https://sadianoor.com/Vans-x-Vanguards Tue, 20 Dec 2022 19:06:13 +0000 sadia noor [creative director] https://sadianoor.com/Vans-x-Vanguards “VANGUARDS”&nbsp; BRAND CAMPAIGN CLIENT&nbsp; Vans BRIEFTo spotlight a whole new generation of women in skateboarding who deserve real credit.“Girls Skate India” was a hit, but our job wasn’t done yet.&nbsp; THE WORKWomen are at the forefront of a new movement in skate culture – one where style, individuality, and creativity win. So, we followed Vans team riders Brighton Zeuner, Lizzie Armanto, Yndiara Asp, and Mami Tezuka, and focused on how these originals have carved out a unique place in skateboarding. We also continued our second year of skate clinic programming and social impact projects in São Paulo, Tokyo, and LA. The four skateboarders told their stories in their own words, sharing how their hometown parks, local environments, and respective cultures heavily influenced their skate style. Each cutdown focused on a skateboarder and emphasized their skate philosophies.&nbsp; https://sadianoor.com/Fortnite-x-Naomi-Osaka Sun, 18 Dec 2022 21:52:23 +0000 sadia noor [creative director] https://sadianoor.com/Fortnite-x-Naomi-Osaka NAOMI OSAKA: AN ORIGINAL SPIRIT CLIENT &nbsp; Fortnite BRIEF To announce Naomi Osaka’s entry to Fortnite’s Icon Series in a way that honors her unique story. THE WORK Naomi Osaka’s story is an incredble but complicated tale to tell. So we had her do the dirty work for us. Our animated hero launch film followed Naomi’s journey into the metaverse as she told her story in her own words. And, because Naomi Osaka is all about authenticity, we followed up with a personalized social media homage to a few of Naomi’s own passions: art, nails, sustainability, and sneakers. The visuals pulled heavily from Naomi’s dual Haitian and Japanese heritages, as did her Icon Series outfits, which were revealed at the end. We followed the launch film with a mural on Naomi’s favorite shopping strip in LA, painted by renowned woman mural artist Ladie One. <img width="3600" height="2356" width_o="3600" height_o="2356" data-src="https://freight.cargo.site/t/original/i/d3ded311975466d385b63ea3f07ba23a0783e79ee76cf712ba10b0ec4765e949/JLC09603.jpg" data-mid="162270829" border="0" src="https://freight.cargo.site/w/1000/i/d3ded311975466d385b63ea3f07ba23a0783e79ee76cf712ba10b0ec4765e949/JLC09603.jpg" /> <img width="2400" height="3600" width_o="2400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/e67f72d3431ef9e1ca51070aaa4f86ec46995c3af36572a3c9ac88bfc67ec237/JLC09580.jpg" data-mid="162270831" border="0" src="https://freight.cargo.site/w/1000/i/e67f72d3431ef9e1ca51070aaa4f86ec46995c3af36572a3c9ac88bfc67ec237/JLC09580.jpg" /> <img width="2400" height="3600" width_o="2400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/55b21faa3661861df5ba9becbe823ca64790311dae7c566e16e07eb93b859b26/JLC09596.jpg" data-mid="162270833" border="0" src="https://freight.cargo.site/w/1000/i/55b21faa3661861df5ba9becbe823ca64790311dae7c566e16e07eb93b859b26/JLC09596.jpg" /> <img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/014b8e11678c91c5de37deab24483c0d3ebccf2b2fac00b10c1f29fb8f52fc02/JLC09578.jpg" data-mid="162270834" border="0" src="https://freight.cargo.site/w/1000/i/014b8e11678c91c5de37deab24483c0d3ebccf2b2fac00b10c1f29fb8f52fc02/JLC09578.jpg" /> Finally, we asked iconic female creators to take inspiration from Naomi’s two outfits to create something 1-of-1. The results were intricate Air Force 1’s, anime-inspired nails, and a tennis racket turned art piece - all inspired by Naomi’s own passions. <img width="610" height="778" width_o="610" height_o="778" data-src="https://freight.cargo.site/t/original/i/c1c9e7ef793bb7ae76b99372dff498abc304c86b58a3b26fa76d1ff8bd1b5078/Screen-Shot-2022-06-17-at-12_57_24-PM.png" data-mid="162272579" border="0" src="https://freight.cargo.site/w/610/i/c1c9e7ef793bb7ae76b99372dff498abc304c86b58a3b26fa76d1ff8bd1b5078/Screen-Shot-2022-06-17-at-12_57_24-PM.png" /> <img width="622" height="780" width_o="622" height_o="780" data-src="https://freight.cargo.site/t/original/i/0fcd12c50e8709af47af685961fcb48e39699f0ac1e516ba07262986a7323ff7/Screen-Shot-2022-06-17-at-12_57_02-PM.png" data-mid="162272580" border="0" src="https://freight.cargo.site/w/622/i/0fcd12c50e8709af47af685961fcb48e39699f0ac1e516ba07262986a7323ff7/Screen-Shot-2022-06-17-at-12_57_02-PM.png" /> <img width="1784" height="2080" width_o="1784" height_o="2080" data-src="https://freight.cargo.site/t/original/i/f46bdf6b2a19f7727ada57c8a5ee9536c05bf84539452aee546da7d205ee3541/Screen-Shot-2022-12-18-at-5.37.14-PM.png" data-mid="162272667" border="0" src="https://freight.cargo.site/w/1000/i/f46bdf6b2a19f7727ada57c8a5ee9536c05bf84539452aee546da7d205ee3541/Screen-Shot-2022-12-18-at-5.37.14-PM.png" /> <img width="624" height="782" width_o="624" height_o="782" data-src="https://freight.cargo.site/t/original/i/8e124c2d8ce34c81c397a10fd77bb01f7e294c8e99a12fcbcc3dee66bc36dcc1/Screen-Shot-2022-06-17-at-12_57_34-PM.png" data-mid="162272586" border="0" src="https://freight.cargo.site/w/624/i/8e124c2d8ce34c81c397a10fd77bb01f7e294c8e99a12fcbcc3dee66bc36dcc1/Screen-Shot-2022-06-17-at-12_57_34-PM.png" /> https://sadianoor.com/Bleacher-Report-x-NBA-Playoffs-2020-1 Sun, 18 Dec 2022 21:09:16 +0000 sadia noor [creative director] https://sadianoor.com/Bleacher-Report-x-NBA-Playoffs-2020-1 WE OWE IT TO THE GAME CLIENT &nbsp; Bleacher Report BRIEF To elevate the voices of Black athletes during the NBA return at the height of the 2020 George Floyd protests. THE WORKWhen the NBA came back to the court in 2020, it came back in a changed world. COVID was at its peak and, in the wake of George Floyd’s murder, the world was grappling with a long overdue racial reckoning. Basketball was back, but we couldn’t just return to play. So we partnered with NBA legend Dwyane Wade to create a video essay shining a light on Black athletes who have long been advocating for justice and equality, on and off the court. &nbsp; https://sadianoor.com/Calm-x-Naomi-Osaka Sun, 15 Jan 2023 19:32:42 +0000 sadia noor [creative director] https://sadianoor.com/Calm-x-Naomi-Osaka NAOMI OSAKA AT THE 2021 FRENCH OPEN CLIENT &nbsp; Calm BRIEF There was none. THE WORKWhen you see an open window, sometimes you gotta climb through it. During the 2021 French Open, tennis icon Naomi Osaka opted out of press conferences for mental health reasons, incurring a $15k fine. We were smack in the middle of proving that mental health was a form of equally deserving fitness. Unfortunately, the rest of the world was already turning on Naomi. So we pitched an idea: for every athlete who also opted to skip press conferences for mental health reasons, Calm would pay their fines. The world came around to our POV real quick. The post was Calm’s #1 social moment of the year, drumming up 97% positive sentiment and sparking a wildfire of press coverage.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/24d7f0c5975d34ac19ae9720c9a692b22407f0d165dbce08396138f5480d0a1d/naomi-x-calm.001.jpeg" data-mid="164811727" border="0" src="https://freight.cargo.site/w/1000/i/24d7f0c5975d34ac19ae9720c9a692b22407f0d165dbce08396138f5480d0a1d/naomi-x-calm.001.jpeg" /> Over 80+ pieces of coverage, with 74% of headlines featuring “Calm” and over 2M impressions within a day. &nbsp; <img width="1920" height="546" width_o="1920" height_o="546" data-src="https://freight.cargo.site/t/original/i/282d118f9cce55594d2519cdcb003cf41643368e1bdfc05287a56d58c796adb8/Untitled.001.jpeg" data-mid="164813968" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/282d118f9cce55594d2519cdcb003cf41643368e1bdfc05287a56d58c796adb8/Untitled.001.jpeg" /> <img width="1157" height="935" width_o="1157" height_o="935" data-src="https://freight.cargo.site/t/original/i/be2d49438c38eea8d23612c567696604ecd6916300a8d7fa29dbe58389ecba63/Untitled.001.jpeg" data-mid="164813946" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/be2d49438c38eea8d23612c567696604ecd6916300a8d7fa29dbe58389ecba63/Untitled.001.jpeg" />