Sadia Noor        
Creative Director
“Oh God, what have you done?”
Since you’ve asked,
here’s a list of things I’ve done.
Commissioned Oscar-winning ‘Black Panther’ costume designer to build a Fortnite skin fit for a king.FortniteCampaign, Film, Social, Experiential, Seeding
Interviewed Fermín López’ actual shadow to launch the Shadow Elite 4 football boot.Under ArmourSocial

Turned Hot Topic stores into the set for a social-first sitcom starring Gen Z creator royalty.Hot TopicOriginal IP, Social, Entertainment
Won the 2021 French Open for meditation app Calm with a single social post.CalmPR, Social, Earned

Found a Cleveland painter on r/streetwear and commissioned him to paint LeBron James  for SpringHill's first zine.The ProgramEditorial, Earned

Challenged the streets of London to do 10 kick ups - under the extreme, pro-football level pressure. Under ArmourSocial, Challenge

Made people yearn for PROPER’s House Hot Sauce with smutty, romantasy-inspired films.PROPER SnacksCampaign, Social, Earned, PR

Assembled Prince Royce, Carlos Valderrama, and Megan Rapinoe to make a big statement for the 2022 World Cup.Google PixelTVC

Partnered with Dwyane Wade on a video essay shining a light on Black athletes advocating for justice on and off the court. Bleacher ReportTVC

Protected Oatly's Matcha carton from thirsty matcha boys during the global shortage with artist Nik Bentel.OatlySocial, Stunt

Traveled to Bangalore to give flowers - and a complete half pipe - to a burgeoning all women’s skate crew.VansCampaign, Social, Experiential

Repositioned sleep as a performance hack with zen god RZA and King of Sleep LeBron James.CalmTVC

Handed Naomi Osaka the mic to tell her own story, then animated it into the metaverse to announce her Fortnite skin.FortniteCampaign, Film, Social, Experiential, Seeding